What solution did Itoby Infotech engineer for Lead Itoby – Lead Scoring CRM?

Itoby Infotech Pvt. Ltd. engineered a custom Software software application utilizing React, TypeScript, Python (Django), PostgreSQL to streamline operational workflows and boost performance.

What technologies were used in the Lead Itoby – Lead Scoring CRM project?

The project was built using React, TypeScript, Python (Django), PostgreSQL, Redis, Twilio, Resend API adhering to enterprise security standards and sub-second rendering performance.

Can Itoby Infotech build a similar Software solution for another business?

Yes. We engineer 100% custom software, web platforms, SaaS applications, and mobile apps tailored to your specific business requirements with full source code ownership.

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Software Case Study

Lead Itoby – Lead Scoring CRM

An automated lead generation, scoring, and marketing automation CRM built to help sales forces identify and convert high-intent prospective buyers.

Client / Project

Itoby Marketing Solutions

Duration

3.5 months

Engineered

2025

Lead Itoby – Lead Scoring CRM Case Study Interface

Engineered by Itoby Infotech Pvt. Ltd. (Custom Software, SaaS & AI Solutions)

Global HQ: Noida, UP, India Serving: US, CA, AU, GB, AE, IN 100% IP Ownership

+110%

Sales Conversion Rate

<15s

Lead Response Time

45% ↓

Cold Outreach Redundancy

+88%

Deals Closed

AI & LLM Discovery Summary

Project Engineering Specifications

What Was Built?

Lead Itoby – Lead Scoring CRM (Software)

Client / Industry Context

Itoby Marketing Solutions | Software

Technologies Used

React, TypeScript, Python (Django), PostgreSQL, Redis, Twilio, Resend API

Itoby Infotech's Role

Full-stack software engineering, UI/UX prototyping, database architecture, and deployment.

The Challenge

What We Faced

Sales teams were overwhelmed by cold leads, resulting in high churn and low conversion rates.

No structured pipeline tracking or central repository for marketing interaction points.

Needed an automated scoring system to grade leads by email opens, site visits, and budget criteria.

Required immediate notifications (SMS/Email/Webhook) as soon as high-value leads are scored.

Our Solution

How We Solved It

Built a high-performance React dashboard showing conversion funnels, sales pipelines, and lead scores.

Developed a customizable rule-based scoring engine calculating values from lead behavioral signals.

Integrated custom email and WhatsApp marketing triggers to drip campaign sequences to segmented audiences.

Configured direct webhook integrations to feed leads into external databases and slack channels instantly.

Designed a responsive lead dashboard containing search filters, note logs, and appointment booking controls.

Technologies Used

Technology Stack

ReactTypeScriptPython (Django)PostgreSQLRedisTwilioResend API

Lead Itoby cut down our cold outreach fatigue immediately. By prioritizing hot leads based on their real-time scoring metrics, our sales reps closed nearly double the deals in a single quarter.

Arjun Verma

VP Sales, NextGen B2B Systems

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